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Channel: Processed Identity. Creative Process of Logo & Brand Identity Design » Creative Process Discussions
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What constitutes an original idea, based on a similar concept? What is your...

The Tenfold Collective: Originality is something people like to talk about a lot. And we all have our own hopes centered around it. It’s an artist / designer preoccupation, one that makes you feel very...

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How much of the inspiration for your work would you say comes from the...

Pierini Partners: When I work in a new layout, I always take the client’s vision into account. I don’t believe in inspiration as a mystic phenomenon. I’ll translate it into the designer’s ability to...

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Do you believe in global design? Do you think the unification of...

Hexanine: With these visual design borders softening, it’s a great thing when we’re talking about the unification of signage and a shared visual language—especially when it comes to things like safety...

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What do you do when a client insists on deviating from your creative process?...

Bruce Stanley: I try to allow client collaboration within my process. This hopefully removes the “deviation” and they feel they are part of the process, taking ownership in the results. Most clients...

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What steps do you take to ensure objectivity within your process?

Dion Star: I’m not entirely sure that I do. I’d challenge the reliance of objectivity within the design process. Design must serve a purpose but I believe it must also mean something to the designer....

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How does your design process differ when you work on your personal projects?

Gary Wiese: My process differs slightly on personal projects—but not too much. I think it boils down to a matter of mindset. On personal projects, the objective isn’t to solve a particular problem,...

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